This study on the psychology of cereal box design is further to my previous post on applying behavioural economics to pubic policy, and my discussing of the idea that advertising firms have long been using behavioural economics to 'nudge' us towards their optimal outcomes. Thank you to Harriet Czernobay for her passle post on the same article, which I have also reposted.
Next time you wander down the cereal aisle with your shopping cart, ask yourself this: Why on Earth are all the cartoon mascots--Fred Flintstone, Cap'n Crunch, the Trix Rabbit, and so on--staring directly at your crotch? As it turns out, there's a reason for that. Cereal boxes aimed at children are specifically designed so that the eyes of the mascots look downward, making direct eye contact with the sugar goblins that they are hoping to seduce.